Runway or Print? Modelling Advice from EL Irving

I often hear people labelling themselves as a model or saying they hope to break into the modelling industry. But that can mean a hundred different things to a hundred different people. There are so many types of modelling and they are all very different from one and other. Keeping that in mind we know that the two of the main areas of modelling are fashion and commercial.

Do you have dreams of making it in modelling? If so, you need to determine whether you want to be a fashion model or a commercial model as soon as possible. Both types of models will feature in national campaigns and such, but they will do so in very different ways. Your decision to either go down the fashion route or the commercial route will determine a lot of other aspects of your career – ranging from how you brand yourself to the modelling agency you elect to sign for. The market body requirements can vary for each industry as well, and thus it is important to know what type of modelling you would be best suited for so you can give yourself the greatest chance of making it. If you need advice, get in touch via the EL Irving website or look at the contact me section of this site.

EL Irving london talent agent
EL Irving, 2015

Models are featured in local print advertisements, national print advertisements, television work, catalogues and trade shows. As a commercial model, it is unlikely you will receive the same level of exposure and recognition as you would if you were a fashion model. Yet work can be more frequent, as this type of modelling often presents greater opportunities, and a lot of fashion models begin their career in the commercial industry whilst hoping to get their big break. They aspire to walk down the runway at major fashion shows. Saying this, print work can be very lucrative and you can generate a steady income from featuring in catalogues as well. So, what path should you go down? Embrace both if you can. No one said you can’t be a fashion model and a commercial model. As mentioned, a lot of fashion models begin their career in the commercial world. Nonetheless, if you do not meet the strict criterion in place for fashion modelling, you may be restricted to commercial modelling. It is pivotal to recognise this, as you could be wasting your time chasing runway jobs when there are plenty of other print and ad work opportunities available to you that you would have a much greater chance of getting. It is all about grabbing the opportunities and generating greater exposure, no matter what type of modelling you want to get into.

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Dolce and Gabbana 2015/2016 Review

EL Irving, Model Scout, on the New D&G Collection

Last month, D&G revealed their collection for this coming winter. I can’t believe we’re already talking about next winter when this ones finally coming to an end, but apparently we are… This new collection was a bit of an eye brow raiser. It covers what I can only describe as several centuries of fashion, minus the frilly neck pieces and wigs, and attempts to bring certain, traditional Italian styles into the new era. For the most part this seems to work. There are some bizarre pieces thrown in, as in all shows, but oddly enough they seem to fit with the nostalgic aura of the collection as a whole.

Being a model scout, one of the first things I concentrate on is the models themselves. I was happy to see a wide variety of ages and body types on this catwalk. Some of the pieces that caught my eye were the trench at 5:23 and the blazer at 6:41. A lot of the time on catwalks you don’t see items that you think you could wear in the street, which is true for a lot of the pieces in this video, but there are some nice, discreetly fashionable pieces in this collection that I’ll definitely be keeping an eye out for after the summer. The suits are mostly typically tailored Italian fashion, which is what the house is ultimately known for so no surprises there. I appreciate hearing from my followers so if you like, drop a message to the EL Irving Facebook page and either I or one of the team will get back to you as soon as we can!

Watch it for yourself here and find out more about me, EL Irving, on my website.

el irving

EL Irving: Week One of 2015 Down!

About EL Irving

My name is EL Irving. I’m an established and respected London-based model scout and Director of Model Scouting Ltd. I have worked with hundreds of models at every level of modelling and take pride in my work. My ethos is to nurture talent and to encourage results. I like to look sharp, and I thought I’d write a few tips about choosing the right suit for the right occasion. I’ll do them in bullet point form to make it easier!

Buy What Fits Today

Don’t get ahead of yourself when buying. Don’t assume that your shoulders will be broader than they are currently because you have a fitness plan in mind. Men in general need to be realistic with their goals and what they need to be focusing on.

EL Irving

Always Triple Check the Length

How many times have you chuckled to yourself watching a man’s trouser leg rise way above his sock when he sits down? Don’t let it be you next time. Tailored suit trousers should finish about an inch from the ground when wearing a shoe and hang naturally.

Never too Flashy

Everyone wants to add a bit of flair to their appearance, but as soon as it gets out of balance with your body shape, accessories, hair style, or even sunglasses, it’s too much. Tone it down and rely on your posture more, two people can wear the same suit, one will look good, one won’t. It’s about how you carry it. Don’t compensate for anything by going flashy.

Find out more about me, EL Irving, on these other sites and get in touch to find out what I’ve got in store in 2015. It’s going to be a fantastic year and I hope you will join me. Visit the official EL Irving Model Scouting Ltd. website and get in touch with me on the EL Irving Facebook!

How to get Scouted as a Model

Many people ask me this question. I always have the same answer. When it comes to modelling and you are competing against countless other, equally talented people, you have to really make yourself stand out from the rest. Modelling scouts are constantly on the look out for models who really push themselves to be different. The video below is an excerpt from an interview with a modelling scout who briefly summarizes the main things you should be considering as a model looking for reputable, regular work.

The key points I emphasize to models are as follows.

  • Firstly, find yourself. Build your character and your interests as these are equally as important as your look.
  • Secondly, practice your trade. Learn how to act with industry professionals and more importantly, how not to act. Don’t be a diva until you’ve earned it.
  • Spend as much time as possible with reputable agents, scouts and agencies and get a sense of the modelling environment to enable you to make the best decisions for your career.

EL Irving is one of London’s most reputable talent and modelling scouts. Find out more about EL Irving by following these links.